Apple's Upgrade Dilemma

• Apple worried about future iPhone and iPad sales, so they are going to rely on upgrading rather than consumers to increase sales.
• Apple buyers aren't upgrading fast enough because of the high quality of the products. 
• People are less likely to upgrade, and that is slowing down sales for Apple. 
• Apple is trying to create significant upgrades to older products.
• Another option is to prematurely stop supporting old products.
•  They would be limiting software upgrades to older products so that people will upgrade

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